Our story: Who we are
Arthur C. Nielsen, who founded Nielsen in 1923, is the original name in consumer intelligence. After decades of helping companies look to the future, we are setting the foundation for our future by becoming NielsenIQ. We continue to be the undisputed industry leaders as evidenced by our experience and unmatched integrity. As we move forward, we are focused on providing the best retail and consumer data platform, enabling better innovation, faster delivery, and bolder decision-making. We are unwavering in our commitment to these ideals and passionate about helping clients achieve success.
Our mission: What we do
We deliver the complete truth. That’s why we are unrelenting in our pursuit of the most comprehensive data sets, measuring all transactions equally to deliver the knowledge people need. Our best-in-class data scientists and analysts simplify the complexity of this information, illuminating powerful insights through clear, compelling stories. We capture the world as it truly is to enable leaders to look forward, and empower businesses to make decisions with confidence.
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